Founded in 1969 and headquartered in Little Rock, Arkansas, Acxiom Corporation is a global leader in helping companies maximise the value of information. Our innovative information management solutions provide critical insights into consumers that help companies acquire and build stronger, more profitable relationships with their customers.
As the developer of some of the largest and most sophisticated business intelligence and marketing databases in the world, we design and implement solutions that can help clients:
- Analyse their customer base
- Improve customer acquisition and retention
- Grow the value of customer relationships
- Reduce risk and protect against fraud
- Analyse costs to plan more effectively for CRM and IT initiatives
- Manage large volumes of data and more efficiently operate data centres
When companies work with Acxiom, we make it easy for them to establish strong ties with customers by helping them better understand what customers like, what they want and the best ways to communicate with them. Acxiom’s customer information management solutions help close gaps in customer knowledge – a key to our clients’ ability to sustain and grow their businesses.
Acxiom in Australia and New Zealand is a wholly owned subsidiary of Acxiom Corporation, established in 1999. Our headquarters and data centre are located in Sydney, and we also have offices in Melbourne, Perth, Auckland and Wellington. We operate nationally in both countries from these bases.
We provide data management services and data to private sector, government and charitable organisations, allowing them to achieve more effective customer information management, market more efficiently, improve fraud detection and minimise risk.
The portfolio of Acxiom services in Australia and New Zealand include Customer Data Integration, data quality services, name and address processing, database hosting, data products, consulting and analysis.
Typically, our clients in Australia and New Zealand are companies with mid-size to large customer bases, either business-to-consumer or business-to-business. We work across many industry sectors, in particular financial services, insurance, telecommunications, media, utilities, retail, and e-commerce, as well as non-profit and government.
We make it easy for you to make and keep great customer relationships by helping you build the knowledge to know what they like, what they want and how to best communicate with them.