Growing and maintaining a profitable customer base in today’s credit card market is a daunting challenge for any card issuer. The practice of mass targeting with direct mail offers failed long ago to be a viable success strategy. To compound the challenges, response rates for targeted credit card offers typically falls far short of 1 percent. Channels used to reach specific consumers continue to expand from email, to targeted display on-line, to mobile, to addressable cable TV advertising – greatly increasing the competition for the consumer’s attention. It is natural then to assume that the complexity of marketing solutions required to compete and win will also dramatically increase. But is that the case?
Acxiom understands the challenges marketers face and simplifies solving them. Through analytics, Acxiom transforms disaggregated information into consumer insight. This allows our clients to offer prospects or customers the right product, at the right time, through the right channel. Consumer contact is enabled by Acxiom’s market-leading traditional and digital solutions, often in real time.
As the clear market leader our experience allows us to offer our clients unique insights into best practices and a sound platform from which to provide thought leadership on market trends and pressures.
Ultimately, Acxiom consults with our credit card clients to optimise marketing spend and achieve measurable, improved business results. We have significant experience gathering and analysing consumer data and then converting the analyses into marketing insights that companies can use to improve the success of their campaigns.