Technology companies face many challenges today. These include a fiercely competitive and globalised market, the management of multiple channels and partners, and an ever increasing level of customer control.
In fact, customer insight in the technology industry is now almost as vital as an innovative product or service. Responding to this market shift requires that organisations maintain a strong customer focus.
Acxiom is a leading provider of marketing and information management solutions to the High-Tech sector. Acxiom’s solutions and expertise provide effective, consumer-centric insights to ensure our customers reach their business potential.
Acxiom solutions help to improve overall profitability and future business potential by achieving a range of objectives including:
- Improving Customer Retention
- Driving customer profitability through cross-sell and up-sell
- Market analysis and segmentation
- Brand re-positioning
To learn more about Acxiom's Solutions for the High-Tech industry , download our latest Fact Sheet.
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