In today’s challenging economic climate, not-for-profit organisations face rising administrative costs and increased competition for donor contributions. It is difficult to pinpoint donors of high value, increase income from current supporters and eliminate uncontactable, low-response prospects from campaigns.
To help achieve better conversion rates, Acxiom’s specific marketing and information management solutions support all donor acquisition and retention activity.
Acxiom’s products and services will help you improve your ability to contact and reconnect with your supporters.
- Increase the profitability of your existing donors and pinpoint similar, high-value prospects
- Identify existing donor characteristics and behaviours
- Build a model of fresh prospects that ‘look like’ your best donors
- Apply proven analytical techniques to remove the element of estimation from list selection
- Highlight previously overlooked or unknown market segments
To learn more about Acxiom's Solutions for the Not-for-Profit industry, download our latest Fact Sheet.
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