The utilities and telecommunications sectors are consistently challenging. Providers face the demands of improving acquisition and retention strategies for both business customers and consumer households across a number of competitive markets. These include gas, electricity, dual fuel, green energy, water, cable, satellite, landline, broadband and mobile telecommunications services.
As a leading provider of a broad range of data-based marketing and information management solutions, Acxiom has proven results across both the telecommunications and utilities sectors.
Acxiom solutions help to improve overall profitability and future business potential by achieving a range of objectives. These include:
- Improving Customer Retention
- Driving customer profitability through cross-sell and up-sell
- Market analysis and segmentation
- Brand re-positioning
To learn more about Acxiom's Solutions for the Utilities and Telecommunications industries , download our latest Fact Sheet.
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