Sydney, June 12 – Acxiom® Corporation, a global leader in interactive marketing services, has launched a cost-effective multichannel campaign solution that provides high-performance traditional and digital marketing to businesses in Australia and New Zealand.
Acxiom MarketEdge-X® brings together years of technology development and database marketing best practices gained through Acxiom’s service to some of the most respected brands in the world. The result is a rapidly deployed, end-to-end marketing solution with all the advantages of low-cost Software as a Service (SaaS). MarketEdge-X gives businesses the control and flexibility to accurately assess and optimise their marketing programmes.
MarketEdge-X improves marketing efficiency and customer insight by providing a consistent, accurate view of customers across channels and enables decisions that lead to more effective acquisition, retention and growth strategies. It provides integrated marketing capabilities including customer information management, traditional and digital campaign execution, segmentation, reporting and analysis.
“A company’s responsiveness in the market is dependent on its ability to rapidly access and leverage accurate, insightful customer and prospect data,” said Paul Turner, Acxiom’s chief executive for Australia and New Zealand. “The challenge for many businesses is to quickly identify the right target audience and communicate the marketing offers that are relevant to them in a cost-effective manner. Organisations that can do this secure a higher return on investment, can measure the success of their marketing campaigns immediately, and can make the right business decisions based on the success of their marketing activity.”
With no up-front capital expenditure required and a low total cost of ownership, MarketEdge-X is ideal for businesses seeking to execute high-performance multichannel marketing campaigns. Fully integrated customer and prospect data sources provide a consolidated and accurate market view, enabling marketers to rapidly optimise campaigns and spend to take advantage of opportunities and adjust to changes. Marketers maintain control of their programmes via a user-friendly desktop interface.
“MarketEdge-X will alter the local marketing landscape,” said Liv Ellingsen, Acxiom MarketEdge-X product manager, Australia and New Zealand. “The solution streamlines the marketing process by integrating all relevant data sources and communication channels to enable a comprehensive and consolidated single view of the customer.
“We are committed to helping our customers achieve maximum marketing performance from their investment. As part of Acxiom’s consultative approach all MarketEdge-X customers will benefit by working with an Acxiom team of business analysts to ensure a smooth transition to the new platform and to provide ongoing solution support and strategic advice.”
Acxiom recently enhanced its management team in Australia and New Zealand, appointing Doug Gibson to lead the ANZ sales team and Bob Sparshatt to serve as analytical consultant. These new appointments are part of the company’s expansion of consulting offerings in the local market.
The MarketEdge-X launch and the additions to the management team are part of Acxiom’s growth strategy in the region.
“Acxiom is expanding its business in this part of the world, and we plan to continue to bring innovative and cost-effective offerings to the ANZ market in the next 12 months,” said Turner.
Following the 2008 launch in United States, Acxiom MarketEdge-X is now being utilised for the integration and execution of multichannel campaigns by numerous leading organisations across multiple industries. MarketEdge-X is also being rolled out across Europe.
For more information on the MarketEdge-X solution, please view: http://www.acxiom.com.au/marketedge
About Acxiom Corporation
A global leader in interactive marketing services, Acxiom connects clients with their customers through deep consumer insight, powering effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Founded in 1969, Acxiom is headquartered in Little Rock, Ark., and serves clients around the world from locations in the United States, Europe and Asia-Pacific. For more information about Acxiom, visit www.acxiom.com.
Acxiom and Acxiom MarketEdge-X are registered trademarks of Acxiom Corporation.
For more information, visit www.acxiom.com.au.
Media Contact:
Duncan Craig
Professional Public Relations
dcraig@ppr.com.au
M: 0414 525 218