FOR IMMEDIATE RELEASE
For more information:
Toni Quinn, Acxiom
(02) 9032 3100
SYDNEY, Australia - 3 May, 2010 - Acxiom® Corporation (Nasdaq: ACXM), a global leader in interactive marketing services and customer information management, today announced the appointment of Warren Billington to the position of Chief Executive Officer (CEO), Acxiom Australia and New Zealand.
In his role as CEO Billington will oversee all aspects of Acxiom’s operations in Australia and New Zealand, including the development of all growth opportunities and strategic initiatives across the region. Acxiom serves clients across multiple industries and channels, connecting industry leading B2B and B2C organisations with their customers to help power profitable marketing and business decisions.
Billington has more than 20 years experience in business and consumer marketing for leading global organisations. He co-founded and managed mobile communications agency, 5th Finger International, both in Sydney and New York, taking the business from start-up to being a leading provider of creative and strategic mobile communication solutions for a number of major global brands. In his previous role for Red Sheriff, a global industry leader in digital media measurement, Billington was responsible for the management and development of sales across Australia and South Asia. Billington formerly worked for interactive marketing services businesses such as Claritas in Europe and as a general manager for Pacific Micromarketing in Australia.
The announcement comes as former Acxiom Australia and New Zealand CEO, Paul Turner, moves to a new position within the organisation of managing Acxiom’s Customer Data Integration and Customer Information products and services throughout Asia Pacific.
Acxiom Corporation’s Chief Operating Officer, John Adams, said, “Warren combines a wealth of experience in business and consumer marketing with strategic and operational skills in a field that is marketing and technology driven. We believe his expertise in Acxiom’s traditional space of the provision of marketing solutions plus his successful track record in developing multichannel, interactive marketing initiatives make him the ideal choice to drive our future growth potential in the Australian and New Zealand market.
“Paul Turner made a significant contribution to the Acxiom business during his tenure as CEO. His long-standing dedication to Acxiom’s success combined with his insight into the company’s suite of client offerings makes him ideal to now oversee the promotion of Acxiom’s imperatives in the Asia Pacific region.”
“Acxiom is a world leader in the provision of strategic marketing and customer management solutions for such household names as AGL, Microsoft and IKEA,” said Billington. “The company has both a history of delivering innovative products and services and an exciting vision for the future in providing personalised, multichannel, insights-driven audience marketing. I look forward to meeting Acxiom’s clients and partners, and working with a dedicated and talented team to grow the company’s presence in Australia and New Zealand.”
Billington is a member of several interactive marketing associations globally and a regular speaker at mobile and emerging technology conferences worldwide.
About Acxiom: Acxiom is a recognised leader in Marketing Technology and Services, providing clients with Audience Engagement solutions. Our superior customer recognition and targeting technologies deliver unprecedented targeting precision to help marketers manage audiences, personalise customer experiences and create more profitable customer relationships. Our mission is to provide our clients with a greater confidence of success in their marketing programmes. Acxiom’s consultative approach spans multiple industries and incorporates over 40 years of experience in consumer data, analytics, information technology, data integration and strategy solutions for effective marketing across multiple communications channels. Leveraging decades of information management, Acxiom provides secure, high-performance technology services that deliver consistent value and reliability. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves clients around the world from locations in the United States, Europe and Asia Pacific. For more information visit www.acxiom.com.au.
Acxiom is a registered trademark of Acxiom Corporation.