FOR IMMEDIATE RELEASE
For more information:
Toni Quinn, Acxiom
(02) 9032 3100
SYDNEY, Australia - 20 April, 2010 - Acxiom® Corporation (Nasdaq: ACXM), a global leader in interactive marketing services and customer information management, today announced the successful implementation of its multichannel campaign management solution to support Aussie in the delivery of its customer marketing communications.
Aussie’s investment in Acxiom’s marketing solution will provide both a single view of product holdings for customers from historically siloed databases and a market leading campaign selection and management capability, assisting in the efficient execution of communications to Aussie’s customer base.
The solution combines Acxiom’s superior data management and hosting capability with campaign management functionality provided by Alterian, a leading global provider of integrated marketing platforms. “This solution is an important next step in Aussie’s ongoing commitment to developing customer relationships,” said Stuart Tucker, Aussie’s General Manager of Marketing. “Acxiom has provided us with more efficient access to our customer data, empowering us with greater visibility in campaign planning and reducing our speed to market in terms of campaign development and execution.”
The Acxiom solution will help Aussie improve campaign management efficiencies while reducing the costs associated with data processing. By utilising Acxiom’s proprietary Customer Data Integration (CDI) processes, including data cleansing and matching, Aussie now has a unique, Single Customer View of product holdings.
Chief Executive Officer of Acxiom Australia and New Zealand, Paul Turner, said, “Acxiom is delighted to partner with Aussie. Our understanding of both Aussie’s data requirements and marketing imperatives has ideally situated us to support its goal of superior customer-centricity in marketing.”
A global leader in interactive marketing services and infrastructure management, Acxiom connects clients with their customers through deep customer insight, powering effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Our secure, high-performance technology services deliver consistent value and reliability. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, and serves clients around the world from locations in the United States, Europe, Middle East and Asia Pacific. For more information visit www.acxiom.com.au.
Acxiom is a registered trademark of Acxiom Corporation.
Since its establishment in 1992, Aussie has grown to become Australia’s leading non-bank retail financial services group, which now includes a national mortgage broking service, car and personal loans, general and life Insurance and the low rate Aussie MasterCard® while also offering Aussie Home Loan’s own brand of home loans.
Aussie now has a loan book of over $35 billion and with the acquisition of Wizard, there are now over 150 retail stores and 850 brokers across the country ready to help customers get a better deal on their finances.
All of Aussie’s products and services are accessible via its national contact centre (on 13 13 33) or by visiting www.aussie.com.au.
Alterian (LSE: ALN) empowers organizations to create relevant, effective and engaging experiences with their audience that help build value and reinforce commitment to their brand, through the use of the Alterian Integrated Marketing Platform. Alterian drives the transformation of marketing and communications, making it practical and cost-effective for companies to orchestrate multichannel engagement with the individual.
Alterian’s unprecedented integration of analytics, content and execution through industry leading tools, such as the Dynamic Messenger email platform, SM2 Social Media Monitoring platform and the award winning Content Management solutions, enables companies to build integrated communication strategies which create a true picture of the individual.
Alterian works with marketing services partners, system integrators and agencies who recognize the need to plan and deliver coordinated customer engagement services in partnership with their clients. For more information about Alterian, products within the Alterian Integrated Marketing Platform or Alterian’s Partner Network, visit www.alterian.com or the Alterian blog at www.engagingtimes.com.