Acxiom FirmographicX Dimensions supports marketers in their research of the Australian B2B space when assessing market or product potential. An accurate estimation of market size is critical to evaluating the feasibility of business strategy. The use of a business gap analysis tool significantly reduces the risks associated with introducing new product lines or market expansion.
The information contained within Acxiom FirmographicX Dimensions provides a multidimesional view of summarised business information at a geographical or other pre-defined segment level. This business intelligence helps to determine the size of both existing and target markets, and current market penetration.
Acxiom FirmographicX Dimensions utilises Acxiom's InfoBase Business data. The largest Australian B2B prospecting universe on the market, InfoBase Business is unsurpassed in breadth, depth and accuracy.
To learn more about our complete suite of segmentation and visualisation products, download our latest FirmographicX Dimensions brochure.
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