Acxiom Australia and New Zealand > Products and Services > Customer Insight Products

Customer Insight Products

Customer information is arguably the most important asset a company owns. Not as evident is the fact that many customer relationship solutions fail because companies do not fully capitalise on their customer data. Acxiom shows you how to maximise this information, building the foundation for your customer and information management solutions.

FirmographicX®

Acxiom FirmographicX combines the key business factors of geography, business activity type (including ANZSIC classifications), competitive pressure, business maturity and size all in a single variable.
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ANZSIC Codes

BehaviourBase™

ConsumerBase™ New Zealand

FirmographicX® Dimensions

InfoBase® Business

InfoBase® Consumer

Pre-Mover Triggers

PersonicX® Segmentation

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Case Studies

Microsoft Australia Works with Acxiom to Build a Customer-Centric Marketable Universe.
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AGL Works with Acxiom to Improve Customer Management, Reduce Costs and Increase Overall Operational Effectiveness.
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The Fred Hollows Foundation New Zealand Works with Acxiom to Gain Insights that Gives Greater Appeal.
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White Papers

Fast Facts