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FirmographicX®

Acxiom FirmographicX combines the key business factors of geography, business activity type (including ANZSIC classifications), competitive pressure, business maturity and size all in a single variable.

Whatever kind of organisation you are, if you have a B2B customer database the unique Acxiom FirmographicX segmentation solution will help you unlock the true value of your data.

Acxiom FirmographicX adds another dimension to data analysis and reporting. In many cases it may remove the need to work with multiple dimensions to offer you a clearer and simpler picture.

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To learn more about our complete suite of segmentation and visualisation products, download our latest FirmographicX brochure.

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Case Studies

Microsoft Australia Works with Acxiom to Build a Customer-Centric Marketable Universe.
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AGL Works with Acxiom to Improve Customer Management, Reduce Costs and Increase Overall Operational Effectiveness.
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The Fred Hollows Foundation New Zealand Works with Acxiom to Gain Insights that Gives Greater Appeal.
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