PersonicX Australia
Acxiom PersonicX takes consumer segmentation beyond traditional geodemographic classification. Acxiom’s PersonicX segmentation is based on genuine consumer behaviour, gathered at individual household level. This allows marketers to see a dramatic difference between the purchasing behaviour of the retired couple living next door to the young, first-home family, and tailor their message accordingly.
PersonicX transforms your data into intelligence. Its ability to clearly define customer and demographic characteristics at the household level makes your marketing efforts much more accurate, efficient and successful.
Combining the fastest growing lifestyle databases, national property data and Acxiom’s InfoBase with universal statistics derived from the Census, Acxiom PersonicX segments Australian households into 14 unique lifestage groups.
Learn More
To learn more about our complete suite of segmentation and visualisation products, download our latest PersonicX brochure.
> Download PersonicX Australia Brochure
PersonicX New Zealand
Consumer behaviour is one of the greatest indicators of the propensity to buy. PersonicX New Zealand offers marketers a new perspective on consumer behaviour by reshaping the traditional geodemographic approach to segmentation into a framework to heighten the effectiveness of strategic planning, direct marketing and customer insight initiatives.
Traditional geodemographic segmentation group individuals, households or neighbourhoods according to shared geography, assuming that consumer behaviour can be predicted by shared geography, or ‘who you are and where you live’.
PersonicX New Zealand is a 29 cluster solution arranged in 7 groups, providing a fresh view of New Zealand consumers. It segments at a household level to facilitate targeting based behaviour, and allows you to categorise target groups based on lifestage.
Learn More
To learn more about our complete suite of segmentation and visualisation products, download our latest PersonicX brochure.
> Download PersonicX New Zealand Brochure