Recent and relevant customer data is arguably the most valuable asset a marketing or sales-driven organisation possesses. Acxiom delivers high-quality, trustworthy consumer information to launch highly targeted and personalised direct mail, telemarketing or fax campaigns and other marketing initiatives. Our consumer data, profiling and segmentation products are unrivalled in quality and deliverability to help reduce costs and improve return on investment.
InfoBase® Consumer
InfoBase Consumer provides a complete picture of Australia's adult population through the collection and integration of multiple data sources.
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BehaviourBase™
This highly specific, self reported lifestyle data is equipped with the capability to identify individuals who are receptive to buying through mail or internet orders.
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ConsumerBase™ New Zealand
Acxiom's ConsumerBase is a comprehensive, national, multi-sourced consumer prospect database designed to help you accurately and efficiently target the right prospects in New Zealand.
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PersonicX®
Acxiom PersonicX takes consumer segmentation beyond traditional geodemographic classification.
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Pre-Mover Triggers
Acxiom InfoBase Pre-Mover Triggers offers a critical time-to-market advantage over traditional new mover or new homeowner files.
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