Effective campaign strategies are built on intelligent customer information management. In order to be responsive, marketing departments require easy, real-time access to customer and prospect data that is accurate, current and rich in segment information.
Some organisations rely on customer relationship management, data warehousing and business intelligence systems to deliver an integrated, 360-degree Single Customer View. Yet the challenges of fragmented, inaccurate or inaccessible data remain. For customer-centric businesses to realise desired returns on investment, resolving underlying issues of data quality to ensure 'fit for purpose' customer information is key.
With almost 40 years of global expertise, Acxiom integrates data, data services and technology to create innovative Customer Information Solutions that enable our clients to measurably improve performance:
- Increased sales performance and revenue
- More effective customer acquisition
- Customers targeted by profiles and preferences
- Enhanced customer relationship loyalty
- Operational cost reduction
- Automation of complex customer data management processes
Acxiom's solutions and best practice approach leverage and integrate with existing systems and data sources. Our unique service delivery model gives clients the solid foundation upon which to build for achieving maximum business performance.