From capital expenditure and uncertain operational cost to fixed, predictable and flexible expense budgets
Development and implementation of Customer Information Solutions differ from traditional approaches. The dynamic environment of volatile customer data, complex data management and changing user requirements extend the timeline between implementation of transactional, back-office systems and achievement of desired business outcomes. Return on investment is difficult to justify, measure and manage. Significant upfront capital investment in technology and skills is often required, as is high, ongoing total cost of ownership.
Acxiom's proven Full Service and Hybrid Service delivery models empower the business user by offering organisations the options they require to eliminate these challenges. For business users yet to embark on implementing a customer-centric solution, Acxiom's Full Service model comprises customised, fully-hosted solutions provided by expert staff. These include managing hardware, software, data and sophisticated integration services, and can extend to specific applications such as campaign management, customer loyalty and insight.
Alternatively, organisations with a prior solution investment can take advantage of Acxiom's data management expertise through a Hybrid Service model. This supports customers who need or want to maintain internal applications, such as CRM systems, that require clean and meaningful, fit for purpose data that business users can rely on.
Acxiom offers:
- Customer Information Solutions at 40% of the cost and 30% of the time when compared to traditional approaches
- No upfront capital expenditure
- An accurate, enriched and fully integrated Single Customer View
- Ease of access to relevant information
- Improved multi-channel marketing business results
- Faster time-to-market
- Greater control, predictability and flexibility
- Protection of prior investment - seamless integration with existing technology