In today’s highly competitive marketplace, choosing the right digital marketing partner or email marketing platform can be key to gaining an advantage. When it is vital to understand and connect with customers and prospects at the correct level, an effective digital marketing strategy allows you to create targeted, relevant and measurable multichannel marketing campaigns, engaging your customers and providing the right offer to the right person via the most appropriate means.
Acxiom’s digital marketing offerings help organisations to design, send, optimise and analyse communications with their clients and prospects across multiple touchpoints. Available via a full-service or self-service model, Acxiom’s digital marketing solutions enable our clients to generate dynamic email and mobile marketing campaigns in addition to utilising more traditional communication channels. Our digital and multichannel marketing platforms assist in the strategic management of customer contact, including frequency.
Ease of opt-out from digital communication makes it more important than ever to ensure the relevance and timeliness of mobile and email campaigns. Amid fierce market competition, many focus on creative concept or achieving maximum coverage per campaign. Acxiom’s technology enables data driven marketing decisions to help you tailor appropriate offers to your customers and prospects. And it is the quality of the data underpinning your communication efforts that is integral to campaign success.
With over 40 years of experience in data and data management Acxiom leverages its data insights and capabilities to optimise the effectiveness of your multi-channel marketing campaigns.
Acxiom has purpose-built its digital marketing software solutions to provide:
- Advanced integrated mobile and email marketing platform
- High-volume or low-volume email marketing capability
- Optimal email deliverability
- Dynamic content personalisation
- Transactional messaging
- Advanced reporting
- Multichannel communications and customer analysis
- Workflow management
- Automated and trigger-based campaign management