An organisation’s marketing database is the cornerstone of every marketing initiative it undertakes. To carry out successful integrated marketing and multichannel marketing campaigns these databases must provide actionable intelligence to enable companies to reach the right customers with the right offers at the right time. It is critical to have data that is as effective as possible. The management, analysis and visualisation of campaigns and their results should be straightforward and agile. But how?
Acxiom’s marketing services deliver the simple, flexible marketing database solutions you need for effective customer relationship management (CRM). Our direct marketing software helps to manage and monitor customer acquisition efforts and to retain, manage and grow existing customer relationships.
Our flexible, adaptive and on-demand (SaaS) marketing solutions enable organisations to visualise, segment and analyse prospects and customers; design, plan, implement and manage campaigns; track results; and evaluate performance. Our marketing solutions give companies the knowledge they need to make timely business decisions critical to prospecting and retention strategy development, appropriate treatment, and increasing customer satisfaction, loyalty and lifetime value.
Acxiom’s marketing-database solutions:
- Improve direct marketing and multichannel marketing decision timeliness and quality
- Enhance integrated marketing by increasing marketing productivity and operational efficiency
- Dramatically improve prospect marketing, reducing waste and increasing return on investment
- Improve cross-sell and up-sell efforts by enriching existing data
- Bolster customer relationship management and retention by driving growth, loyalty and customer satisfaction with marketing offers and customer value recognition across all touch points