Acxiom’s series of interactive webinars – real-time, online seminars – cover a broad variety of topics, from information about our products and services to sessions on the ways our solutions are applied in specific industries. Educational and engaging, our webinars are available on-line for interested participants.
Achieving Optimal Results Through Multichannel Marketing
Duration 58 minutes
Your responsiveness in the market is dependant upon your ability to rapidly access and leverage accurate, insightful customer and prospect data from within your marketing database. A comprehensive marketing solution is required to enhance customer relationship management (CRM), direct marketing and integrated marketing capabilities.
By obtaining a consistent and complete customer view while consolidating intelligence from all available channels, marketers can be proactive as well as reactive, achieve optimal response rates and maximise return on investment.
This webinar introduced MarketEdge-X, a cost-effective campaign management solution for advanced multichannel marketing to customers and prospects. As part of Acxiom's comprehensive marketing services, MarketEdge-X addresses the challenges marketers face when implementing multichannel marketing strategies and measurement.
During the webinar, Scott Zientarski, VP of Marketing for premier youth leadership organisation, Lead America, offered insights into the demands and requirements of targeted, multichannel marketing, and how Lead America has utilised MarketEdge-X direct marketing software to gain greater customer intelligence. He also illustrated how increased visibility of the customer's response to marketing initiatives allows the organisation to operate more proactively and optimise market opportunities.
MarketEdge-X is rapidly deployed, with all the advantages of Software as a Service (SaaS). It offers a range of integrated marketing capabilities direct from the desktop, offering you:
- Quick and easy execution of targeted, multichannel marketing campaigns
- Consistent and accurate visualisation of customers and prospects across all channels
- Integrated marketing capabilities with consolidation of traditional and digital campaign management
- Analysis and selection of targeted segments to uplift campaign performance
- Result tracking and reporting
Click here to view the recorded version of this webinar.