Staying ahead of industry trends through active research and thought leadership is an important part of our mission at Acxiom. Learn more about our approach to new and emerging business challenges, as well as those faced by companies for years, in our white papers.
return on investment by focusing your media spend on the intersection where available impressions meet high value customers
Fiction, Tomorrow's Reality: The Unabridged Truth About Multichannel Marketing
This white paper explores the fundamental changes in the business of marketing and then introduces a capability model for driving customer engagement in this connected world.
A new white paper shows you how to lower the odds of making bad marketing decisions through affordable cross-channel solutions.